If you're a florist, then you know that running a successful flower business takes more than just a love of flowers. You need to have a deep understanding of the industry, be able to manage your finances effectively and know how to market your products to your target audience.
Fortunately, there are many great books out there that can help you learn everything you need to know about running a successful flower business. In this blog post, we'll share 6 flower business books every florist must read.
The Flower Shop: Charm, Grace, Beauty & Tenderness in a Commercial Context by Sally Page
In this beautiful coffee table book, author Sally Page explores the world of flower shops and the role they play in our lives. With stunning photography and interviews with florists from around the world, The Flower Shop is a must-read for any florist looking to be inspired and learn more about the industry.
The Flower Recipe Book by Alethea Harampolis and Jill Rizzo
If you're looking to take your floral design skills to the next level, then The Flower Recipe Book is the perfect read for you. Written by the founders of Studio Choo, this book is full of step-by-step instructions and beautiful photography that will teach you how to create stunning floral arrangements.
Simple Flower Arranging by Mark Welford and Stephen Wicks
Written by two of the UK's top florists, The Simple Flower Arranging is a comprehensive guide to creating stunning floral arrangements. With detailed instructions and beautiful photography, this book covers everything from basic floral design principles to advanced techniques.
Increase Profit from Your Florist Shop: 145 easy ways to make more money from your flower shop by Small Business Success
If you're struggling to manage your finances as a florist, then Increase Profit from Your Florist Shop is the book for you. This book is an easy-to-follow reference guide containing 145 ways to improve your small business’s bottom line. You will discover information on how to present, manage and promote your florist shop. This book offers practical advice for managing your cash flow, setting prices, and growing your business.
5. How to Open & Operate a Financially Successful Florist and Floral Business Both Online and Off by Stephanie Beener
You can learn everything you need to know about starting a business quickly from How to Open & Operate a Financially Successful Floral and Florist Business Both Online and Off. The second edition is easier to read and more condensed. It includes up-to-date data on flower industry statistics, success factors, business structures, insurance, resources, and other topics. Additionally, the order of the material has been changed to help you find the information you require more quickly and easily.
6. Slow Flowers: Four Seasons of Locally Grown Bouquets from the Garden, Meadow and Farm by Debra Prinzing
If you're interested in sustainable and locally grown flowers, then Slow Flowers is a must-read. Written by Debra Prinzing, this book explores the world of locally grown flowers and the farmers and florists who are working to promote them. With stunning photography and interviews with industry leaders, Slow Flowers is an inspiring read for any florist looking to make a positive impact on the environment.
In conclusion, there are many great books out there that can help you learn more about the flower business and how to run a successful floral business. Whether you're looking to improve your floral design skills, manage your finances more effectively, or promote sustainable and locally grown flowers, these 6 flower business books are a must-read for any florist looking to grow their business and succeed in a competitive industry.