While people have adored floral arrangements for millennia, recent research shows that they have a real impact on people's emotional states. Those who received regular flowers in a 10-month study ...

Want to own the best flower shop in town? Opening a flower business starts with the right tools, materials, and systems. When opening a flower shop, having the right supplies and equipment is key t...

In 2022, the international market for cut flowers had a valuation of 35.6 billion U.S. dollars. By 2032, this global market is projected to grow to approximately 53.9 billion U.S. dollars; it's on ...

Flower shops are a haven of beauty, color, and elegance. As a florist, you understand the importance of presentation in enhancing the allure of your floral arrangements. Among the myriad of tools a...

Floristry is an art that transforms nature's beauty into stunning arrangements, and behind every masterpiece is a set of essential tools that florists use every day. From the precision of floral tu...

Potted poinsettias are the textbook definition of iconic holiday decor. They're so popular during the holiday season that they've earned the title of the best-selling potted plant throughout the US...