In the floral industry, beauty and nature have always gone hand in hand. Every arrangement tells a story of life, growth, and the earth’s natural g...

In the world of floristry, presentation is everything. The way a bouquet is wrapped can completely transform its impact. A handful of stems can loo...

Florists everywhere are facing a new challenge, one that goes beyond color palettes, flower types, or seasonal demand. Today’s customers care not j...