Valentine's Day is a busy time for those working in the floral industry. Around 20% of consumers purchase houseplants and 34% order fresh flowers for their loved ones. From roses to tulips to mixed flowers, there are plenty of gorgeous blooms to choose from to show that special someone just how much you care.
While a bouquet of red roses is a popular choice on February 14, there are countless other flower arrangement ideas you can share with your customers. They can stick with traditional design elements or step outside of the box when selecting an arrangement for this upcoming holiday.
This guide will discuss our top five Valentine's Day flower arrangement ideas you can share in your shop. Impress your customers with your creative skills as you help them get ready for this momentous holiday.
1. Handheld Bouquets
Handheld bouquets aren't just for weddings anymore. This type of flower arrangement is a romantic and meaningful gift. A bouquet is a wonderful way to symbolize how much you love and care for someone.
Some examples of flowers you can incorporate into a handheld bouquet include:
- Red roses
- Pink roses
Handheld bouquets are a great opportunity to incorporate new textures and colors. You can do so by wrapping the stems in different materials, like satin ribbon or burlap.
Keep in mind that you'll have to provide your customers with specific instructions on how they and their recipients should care for a handheld bouquet. The bouquet won't come with a vase of water to keep it hydrated. They'll have to take steps to ensure the bouquet doesn't wilt and lose its luster.
Provide your customers with the following tips to keep their bouquets looking fresh:
- Place the bouquet in a container with two to three inches of water
- Monitor the water level throughout the day
- Display the bouquet in a cool room
- Keep the bouquet out of direct sunlight
2. Standing Flower Arrangements
Standing flower arrangements are what you traditionally see for Valentine's Day flowers. Encourage your customers to choose color combinations and flower types that are meaningful to them and their loved ones. Some unique standing flower arrangements you can sell include:
- White alstroemeria and pink roses
- Ruby red tulips and seasonal greens
- Stargazer lilies, waxflowers, and red roses
- Pink spray roses, carnations, succulents, and lisianthus
- Lavender stock, pink stock, and lavender roses
Your flower arrangements can get customized further with various greenery and filler options. Our favorites include:
- Leather fern
- Dusty miller
- Lemon leaf
- Bells of Ireland
You can also be creative with what types of vases you create your standing flower arrangements in. Don't feel like you're limited to using clear vases. Experiment with purple, pink, and red vases, depending on the color scheme of your arrangement.
3. Floral Centerpieces
Centerpieces shouldn't be reserved for just Thanksgiving and Christmas. Encourage your customers to host a cozy romantic dinner with their loved ones, complete with a floral centerpiece. You can customize the centerpiece to match the theme and decor of their event.
Some theme ideas you can give your customers if they need a little help include:
- Romantic and Moody: Dark purple flowers like orchids and morning glories
- Classic Romance: Light pink and red blossoms, like carnations and roses
- Modern: Clean lines and fresh greens such as eucalyptus
You can also provide your customers with the additional elements they'll need to make a beautiful tablescape in their flower shop. Offer them ideas for what to put on the menu and their tables, like:
- Tablecloths and napkins
- Scattered rose petals
- Ribbons and bows
Some people need extra help and a nudge in the right direction when it comes to creating a gorgeous table for their special person.
4. Potted Plants
Potted plants are another great product for people to gift for Valentine's Day. Their recipient can enjoy their gift for many years to come.
Some of the potted plants and flowers you can offer your customers are:
- Heart Ferns: Dwarf plant that boasts heart-shaped leaves
- Anthuriums: Heart-shaped flowers that come in pink, white, or red
- String of Hearts: Trailing plant that features silver leaves
- Hoya Hearts: A small, heart-shaped succulent
- Orchids: Lightly scented flowers
- Heartleaf Philodendron: Bold and big plant with heart-shaped leaves
- Flapjacks: Red and green-tinged leaves
The shape of the leaves on many of these plants will tell your customer's loved one exactly how they feel. You can also incorporate potted plants into gift baskets for your customers. Gift baskets are a great opportunity to upsell your customers.
Other items you can include in Valentine's Day-themed gift baskets are:
- Stuffed animals
- Self-care items, like lotion and bath bombs
5. Dried Flower Arrangements
Fresh flowers will always be a popular choice for Valentine's Day. However, dried flower arrangements have different advantages that fresh flowers can't deliver.
One of the top benefits of sending a dried flower arrangement is that they're allergy-free. Many fresh flowers are dripping with pollen, even if it gets wiped off. People can enjoy a beautiful dried Valentine's Day arrangement without having an allergy attack.
Other pros of offering dried flower arrangements to your customers include:
- Can last for months or years
- Fresh-looking appearance
There are a variety of dried flowers, greenery, and filler to choose from. Popular dried options are:
- Purple thistles
- Bunny tails
- Broom bloom
Advise your customers that they should keep their dried flowers out of humid locations. Additional moisture can cause mold to grow on the arrangement.
Showcase Your Talent With Our Flower Arrangement Ideas
You can't go wrong with a stunning flower arrangement for Valentine's Day. Your flower business is guaranteed to have a significant uptick in sales as the holiday draws nearer. It's important to prepare yourself and your staff so you have everything you need to deliver exceptional service and products to your customers.
The Florist Supply Shop is your go-to destination for everything you need for this upcoming Valentine's Day. Stock up on a wide selection of containers and vases from our online shop.