Valentine's Day drives 30% of holiday flower sales, according to the Society of American Florists.  But flowers are popular on other special days too. Christmas and Mother's Day, for instance, also...

Were you aware that there are over 40,000 florists throughout America? Running your own flower shop could be one of the nicest paths you ever take. Flowers bring joy and beauty to many occasions, f...

As a flower shop owner, selecting the right source for your wholesale flowers is one of the most critical decisions you’ll make for your business. The quality, variety, and reliability of your whol...

About 65% of businesses say generating leads is among their top challenges. Are you struggling to move flower shop inventory? Without a flourishing florist marketing strategy, you won't attract cus...

Newspaper companies might be closing down, and chocolate might be mass-made, but there's still no sweeter gift than a bouquet. Flower bouquets are popular gifts because they can be customized to ev...

Mother’s Day stands as one of the most significant events on the calendar for florists and flower shop owners. Preparation for this day can be the difference between capitalizing on this opportunit...