In 2022, the international market for cut flowers had a valuation of 35.6 billion U.S. dollars. By 2032, this global market is projected to grow to approximately 53.9 billion U.S. dollars; it's on ...

Flower shops are a haven of beauty, color, and elegance. As a florist, you understand the importance of presentation in enhancing the allure of your floral arrangements. Among the myriad of tools a...

Floristry is an art that transforms nature's beauty into stunning arrangements, and behind every masterpiece is a set of essential tools that florists use every day. From the precision of floral tu...

Potted poinsettias are the textbook definition of iconic holiday decor. They're so popular during the holiday season that they've earned the title of the best-selling potted plant throughout the US...

1. Be Gentle With Oasis Floral Foam The first thing to understand about using Oasis for flowers is that it is delicate. If you're not careful, you could end up damaging the foam.  However, you can ...

88% of consumers say that giving the gift of flowers makes them happy. As a florist, you're responsible for some of that happiness. Why not make the most of it by creating the most sturdy flower ar...